E-commerce has changed the way we shop. According to statistics, the number of digital buyers in 2019 has reached 1.80 billion and will continue to grow to reach 2 billion in 2020. While looking at these figures, it does not come as a surprise to see businesses all-around investing in E-commerce and are in a race to offer existing products & offers. Although the offers may succeed to provide the businesses with a hand-full of customers, it is the E-commerce website that plays a bigger role in driving the business growth.
Website design has come a long way over a decade. Web design is continually evolving and new patterns, concepts, and ideas are being introduced. To ensure that the customers are having the best shopping experience, it is a must for E-commerce owners to revamp their web design and add that ‘extra element’ to their website.
Lately, several web design trends have hit the market. While some designs are here for months, others are here to stay.
Some of the designs that are worth embracing include:
-
Cinemagraphs & animations
With Google’s material design E-commerce built with interactive elements gaining immense popularity, incorporation of engaging elements on the website has skyrocketed. Today, big players in the industry are adopting animations & cinematography and are making their website visually more appealing. The animations are placed on the home page banners to deliver rich & fun shopping experience. Cinemagraphs (still pictures) on the other hand is added on the interior pages to give mini video experience.
-
Material design
Material designs are gaining popularity more than ever. These designs are modernistic, vibrant, content-focused and have minimalistic designs. The material design includes the use of shadow effects, concepts of motion & depth and clean interfaces. You can also add geometric shapes along with shadow effects and produce 3D effects. This type of design is flexible across any platform ( Android, IOS) and lets you express your brand efficiently.
-
Hamburgers
Hamburger, also known as a hotdog, sandwich, side menu, etc. is an integral part of bootstrap and is currently being used by even by well-established businesses. This trend has been here for long and is still continuing to be the major trend. But in 2019, it includes a slight change in its position. That is it is placed on the left instead of right. This is because the hamburger at left gets noticed at first glance rather than right.
-
Long scroll
Long scrolls, lazy loading are making waves in E-commerce websites. Adding a lot of elements into a page provides better performance and user experience, especially for the ones browsing through smartphones. The infinite or long scroll features pre-filtering the information and placing the most relevant entries at the top of the page. If required it can be supplemented by adding images to keep the users engaged.
-
Micro-interactions
Micro-interactions are the small elements between the user and the site. It can be of various formats including transition animations, hover animations, scrolling visuals, error messages, scrolling visuals, etc. Micro-interactions act like directions and offer several benefits such as user engagement, user operation error prevention, and offer important notification or feedback of user action in the website.
-
Minimalism
Less is more is the latest trend in an E-commerce website. Although your website can run complex features smoothly, it can do more harm than good to your business. This is because users often choose simple websites rather than browsing cluttered designs. Eliminate the non-essential elements on your website and include better-oriented designs. The sleep appearance can give your website a classy look, modern effect and grab your audience's attention.
-
Chatbots
Thanks to advancement in AI and ML; chatbots, once considered as cold and clunky is now a valuable addition to the websites. Chatbots, besides enhancing the communication between the seller and buyer, assists the sales team in finding loyal customers to their business. It also helps buyers to make purchase decisions by offering discount codes, delivering shipping notifications, etc.
-
Striking colors
Gone those days when white or light shaded colors made up the entire website. The latest trend in web design is the vibrant colors that make your website pop up and stand out. The bold colors are not just aesthetic but connect users with your web page. Combine striking colors with big typography, neutral background, letters with highlights and easy navigational aid.
Investing in your website is a great way to accelerate your E-commerce. To do so, you must be aware of the latest trends in the market and the right way to implement them. Make a move, redesign your website and prepare for a better business future.
