Learning different tricks and methods to keeping oneself updated is vital for racing ahead in the Social Media Optimization(SMO) market. SMO much similar to Search Engine Optimization(SEO) increases the market value of a company or a product by helping it top in the Search Engine Results Page(SERP).
On contrary to the popular practice of striving to achieve increased social media following or likes, it would be vital to alter the social media practises to beat the competition. To achieve this, one needs to be aware of certain tips and procedures that work in achieving desirable results.
The top 6 proven SMO hacks are:
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Being mobile specific
One indispensable trick to increase the visibility of anything is through Mobile. The purpose of using mobile beats any other SMO trick. Since, it has become inseparable from the masses’ hands, targeting and putting in more efforts to improvise in that genre becomes vital to promote anything. Some websites fail to update themselves to being mobile specific. Designers could keep in mind certain advantages and limitations of mobile use and use it to their advantage.
For example,
a. Changing the size of navigation buttons to be easily accessed.
b. Cutting down unnecessary elements and reducing the size of fonts to adapt to the screen size.
The easier it is to access a website, the better reach it contributes.
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Applicable Key Performance Indicators(KPIs)
A key performance indicator is a measurement value indicating how a company is achieving its objectives effectively. In social media optimization, KPI can be achieved through a number of keywords used. Keywords align one’s content with social media. People who ace in the game of social media marketing use keywords to target potential customers. Nowadays, long tailed keywords are on the scale of increased usage.
Long tailed keywords are phrases comprising of three or more words that are more specific to a particular purpose. This helps in situations where a customer knows specifically what they want, and search for a specific word or phrase. This is where long tailed keywords or keywords in general are of higher purpose as such scenarios lead to high customer satisfaction. Whereas, in social media such practices lead to increased followers.
It is also important not to sound like spam or a promotionary attempt while including keywords.
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Traffic generation
Rather than not limiting one’s social media presence to a single source, one could opt in for using every other method that works.
For example,
Facebook is reported to have higher SERP rate than any other network. So, while logging in any new information or while updating their website, one could keep in mind to upload it in their facebook page too.
The other valid trick to keep in mind is, the number of likes or followers on any social media is not the only factor that contributes to improving business. A social media account that is created anew can also have a high SERP rate, provided the information shared by it is worthwhile. To do that, one must be updated with the psychological factors of business as well. Knowing and constantly reading into the needs and expectations of users could help more than one could imagine. This helps one to taylor their product according to their consumers.
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Increase follower base
Some marketers fail to understand how marketing actually works. Even Though the number of followers or likes on social media, does not necessarily measure the reach of the product, it should be considered studying the necessary reasons and addressing the reasons is a must.
Having a decreased number of followers, compared to the peers or sudden decline in the number of one’s own followers are big indicators that one’s content could be wrong or is failing to meet the standards of the users. That is why, one should focus on improvising their content by studying into the market and applying learning strategies.
Engaging content can also be provided in various modes such as short and crisp videos, regular social media updates, questionnaires and quizzes to receive feedbacks and such.
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External inbound links
One can include external links that are related to one’s content too. This induces the other individual to navigate to one’s website thus increasing the traffic. Increased activities on social media channels increases search engine ranking.
One should also include a share toolbar to share one’s own work in different social media platforms available.There is an increased use of hashtags now. This leads to including more people and is a crowd-pulling factor.
One could subtly ask for likes and shares from followers without making it prompt. One could also engage the followers to comment which helps in understanding their needs and the trends of social media. Connecting with external social media analysts help in traffic generation. Thus, one could try to be more social in social media.
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Use of Artificial Intelligence(AI)
One of the many practical applications of AI is its use to boost social media productivity. Personalization is one of the biggest mediaspeak today. Although AI doesn’t affect personalization directly, it does help in providing a customized approach to social media content to target the expectations of followers.
Budget becomes a greater concern here, as many social media platforms are willing to acquire paid posting services to increase their reach. Sometimes, this backfires as the reach could also be negative leading to degradation of the brand. This is where, AI proves useful.
AI works by developing a machine learning algorithm based on real time interactions with the users. With the help of this algorithm, one can boost their social media overtime. Although, to use such kind of updated mechanisms, one must include AI software.
Finally, one should keep in mind that a market approach is not entirely based on their own results, it is based on the success and failure rates of their competitors too. One could reach in and try to study and evaluate the different marketing strategies used by the top products or companies.
One could learn to adapt to their successful strategies or incase of failures, one could be more careful in not making one themselves. Learning about the peers helps one put in at least just one more effort that they could have been lacking all along. Because, when it comes to SMO even a little counts too far.
