The blooming web world has over 1+ billion websites and thousands of new websites added (on a daily basis) to intensify competition. Hard to believe, but as per the statistics, 48% of the websites are active and the rest, owing to outdated trends are lying saliently in the web world.
With that said, websites are that ‘one’ factor that determines the fate of your business. To stay on top and get noticed by your target audience, it is imperative for you to implement the latest trends and technology while developing a robust business website. While flexibility, usability, and other functional aspects decide the quality of your website, it is your website design that determines the fate of your site. Yes, you read that right!
Although bitter, but the truth is that users often judge your business merely by looking at your website and not by the quality of your services. Therefore, it becomes important to include visually-appealing elements in your site and attract your visitors. Remember, you only have 2.3 seconds to grab the attention of your users.
In recent times, web designs have abandoned grids & stock photos and have rushed towards vibrant colours, illustrations, asymmetrical layouts, etc. Also, with the rapid growth of technology, smarter tech savvy platforms have found a place in the web design trends.
Want to make a strong & impressive first impression on your visitors? Bookmark the below-mentioned web design trends and employ them in your next website.
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Split screen
This is a relatively new and simple technique which works wonders, especially if you are offering distinct messages for the same product/service. As the same suggests, all you have to do here is divide the entire screen into 2 equal halves ( ratio depending on your needs) and utilize each section to deliver the relevant message. This technique can work well in mobile devices or platforms with small screens. Simply, collapse the horizontal sections into vertical content panels. Split screens are commonly used in eCommerce websites offering products for men & women.
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Digital illustrations
Digital illustrations are one of the critical trends in visual design. This technique establishes a connection with users and makes your web design stand out from the rest. Digital illustrations are of two types: hand-drawn flat and 3 dimensional illustrations. While hand-drawn design represents fine craftsmanship, 3D offers realism, blurring the gap between digital and physical world. Illustrations is a versatile technique and can be used for feature descriptions, hero sections, navigation bar or subtle icon.
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Geometric patterns
Geometric graphics and shapes can be eye-catching if done right. It offers minimal, simple and appealing look with a pinch of boldness. This technique involves utilization of high-resolution PNGs and SVG images with geometric patterns. Such a pattern scale well with both small and large displays. The best feature of this web design is that you can judiciously mix photographs with pentagons, hexagons or other electric geometric shapes and give a unique feel & look to your website.
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Duotones & gradients
Gradients, regarded as a multipurpose tool, is used to provide more depth to your design. It allows you to experiment with colours using linear, radiant gradients, etc. Gradients can be bold, subtle or blend of shades of colours. On the other hand, duotones (duo+tone) are filters which replace black & white in a picture with two colours. Put simply, duotone create image with only two colours (contrasting), which in reality are not the actual colours of the image. This web design trend is quirky, head-turner, easy to create and bold.
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Bold typography
When users move from one website to another, it is the large texts and smaller subtexts which grabs their attention. Bold & dominating typography put in the centre of a page lets you achieve the same. Additionally, you can also use background video or hero size images with large texts without overwhelming the visitor.
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Video headers
Let the video speak for you. Rather than including static images, it is high time you replace your sliding images with engaging and visually-appealing video clips to convey the intended message to your users. You can either auto-play video clips or prompt your visitor to run the video. However, it is advisable to mute the audio and include accompanying & relevant text over the video.
To conclude, keep up with trends and avoid misalignments that damage the look of your website. However, prior to incorporating a trend, determine if the trend makes sense to your brand.
